Wednesday, January 04, 2006

 

Ang Interaction ng Starstruck at ng Audience

Sixth week na ang season na'to ng Starstruck and, personally, mas nae-excite ako sa batch na 'to compared to the previous one. Tinamaan kasi ng sophomore jink 'yung batch nina Mike Tan, Ryza Cenon, LJ Reyes at CJ Muere. It's tough following the phenomena ng first-ever Starstruck. Notables na ngayon sa industry sina Mark Herras, Jennylyn Mercado, Yasmien Kurdi, Rainier Castillo, Dion Ignacio, Katrina Halili, Nadine Samonte, Christian Esteban...Maraming ayaw sa kanila, pero marami ring nagkakandaugaga sa kanila.

Feeling ko ganu'n na rin ang direksyon na tinatahak ng batch na'to. Para kasing 'yung audience na na-disappoint o kaya'y bumitaw nu'ng previous season talagang inabangan sila. As a group, exciting naman talaga ang mix ng Survivors ngayon kasi hinalughug namin ang buong Pilipinas para mahanap sila.

And, if I may add, Starstruck 3 is a good example of a more interactive slant that television is taking. Of course, nariyan ang texting component wherein nasa desisyon ng audience kung sino ang mananalo. Pinoy Big Brother, took it a notch higher with 24/7 cable channel at website na mamo-monitor ng audience ang mga "characters" at their convenience. Kumbaga hindi tali sa network-decided timeslots, content, etc.

Internet din ang nagpe-pave ng way for an increased interactivity between television content and the audience. Habang nagsusulputan ang mga internet cafes, at pamura nang pamura at paganda nang paganda ang internet services sa bansa, tumataas din ang pagka-internet savvy ng masang Pinoy. Ang audience na mismo ang nakakagawa ng paraan para maimpluwensiyahan ang mga napapanood nila sa TV. As a response, tina-tap na rin ‘to traditional media to better reach out to them.

For example, sa unang pagkakataon, nakakapagkuwento ang Starstruck Final 14 ang kanilang mga fans sa kanilang blogs na nasa GMA-powered www.starstruck.tv. Bukod sa content na napapanood sa television na primarily controlled naming mga writers, producers, etc., nagkakaroon pa ng ibang dimension ang season ng Starstruck dahil naise-share ng mga bata ang kanilang points of view na maaring hindi namin naisama sa TV show for one reason or another nang hindi masyado nafi-filter through ng network. (‘Yun nga lang, initiative pa rin ‘to ng network.)

Pero meron namang non-network-intiated movement sa internet na nag-e-encourage ng ganitong interactivity. Napakaraming blogs at threads about the show na regular na sinubusabayan at sinasalihan ng mga fans, at maging naming mga nasa likod ng show upang malaman ang pulso ng audience. Excited kaming basahin tuwing meeting ang www.pinoy.rickey.org. It is a very interesting read about Starstruck at ng Philippine free TV. The fact that the web owner is based in New York all the more highlights the fact na nakaka-reach out na talaga ang traditional media in ways that it could only imagine before the internet boom.

During the early part of the season, may ilang Survivors like Gian Carlos na active sa Starstruck thread ng www.pinoyexchange.com. Hindi pa niya feel na celebrity siya so nagpo-post siya ru’n using his real name na parang nag-a-ask lang siya sa mga kaibigan na iboto siya sa isang barangay talent search. Meron pa ngang nagduda sa kanyang totoong identity so kinunan niya ang sarili niya sa webcam na may hawak pang signboard na bumabati sa kanyang doubting thomas. Nakakaloka, ‘di ba?

Early stage pa lang ito. Who knows kung ano pang mag-e-emerge na paraan para maging mas lalong interactive ang television?

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